Archive for the ‘Marketing’ Category
What do you enjoy doing that comes naturally to you? Are there times when you see this skill would benefits others, but you’re not sure how to charge for it?
I recently started offering coaches help to (re-)structure their website text
Creating structure out of chaos is one of my natural abilities, and it always surprises me that not everyone enjoys doing this. It is so natural to me, that I don’t quite see how I could sell it
What I’ve started doing is to “step up” when I feel I can genuinely add value for a client. I simply offer to do something for a client, being very clear upfront about the cost, and without trying to sell the benefits. Judging by the feedback I’ve had this is being received as helpful. And I’m getting more business, doing what I enjoy doing. A win-win situation
When you see something that needs doing, that will help your clients with their goals, that you could do well and would enjoy doing, take courage and step up
Just remember the following: Don’t over-promise, such as exaggerate your qualifications or experiences. If you’re not quite confident yet about the value of your contribution, offer a money-back guarantee
To help you get clear about your social media strategy, take some time to see what other people are doing to attract clients. Study the inhabitants and habits of this new, digital, country
Ask your colleagues, clients and contacts about their on-line presence – their blog, Facebook profile, LinkedIn profile, Twitter username and other pages and profiles. Visit their profiles and pages. Look at each page carefully. Ask yourself:
- What is this person doing to connect with others? What interactions do I see? Do they make it easy to interact with them? Do they engage in on-line dialogue?
- What impression do I get from this page about them? Does it make them look professional, approachable, helpful, distant, disinterested?
- What do they have to offer? Who does this page speak to? What would they like me to do next, what action do they want me to take from this page?
- What is their approach to attracting business through social media. Do I think their approach is effective?
- What are they doing poorly? What are they doing well? What can I learn from this page?
Keep notes, print off excellent and poor examples. Complement people on their great online presence. Ask any questions you may have about their page or profile
After a while you may notice your own strategy coming into focus. You may even notice yourself just doing it, just getting on with your own social media marketing
There are many different ways to get clients through social media. Here are some of the main ones
- Gather friends, followers or contacts and send out adverts to them. This is the old fashioned way, all about the numbers, and not recommended
- Create a place where your target audience can discuss a topic which they’re interested in. Be seen as the leader of the community, for status and credibility
- Be interested in a topic, contribute to discussions, share resources you’ve found on your topic. This will get people interested in you
Whatever you do, have an online base. This could be a website, blog, profile page, or all of them linked together. Clearly describe and show what you have to offer, who you work with, what the benefits are of working with you. Encourage visitors to take the next step, for instance, sign up for your newsletter or contact you to arrange a trial session