To help you get clear about your social media strategy, take some time to see what other people are doing to attract clients. Study the inhabitants and habits of this new, digital, country
Ask your colleagues, clients and contacts about their on-line presence – their blog, Facebook profile, LinkedIn profile, Twitter username and other pages and profiles. Visit their profiles and pages. Look at each page carefully. Ask yourself:
- What is this person doing to connect with others? What interactions do I see? Do they make it easy to interact with them? Do they engage in on-line dialogue?
- What impression do I get from this page about them? Does it make them look professional, approachable, helpful, distant, disinterested?
- What do they have to offer? Who does this page speak to? What would they like me to do next, what action do they want me to take from this page?
- What is their approach to attracting business through social media. Do I think their approach is effective?
- What are they doing poorly? What are they doing well? What can I learn from this page?
Keep notes, print off excellent and poor examples. Complement people on their great online presence. Ask any questions you may have about their page or profile
After a while you may notice your own strategy coming into focus. You may even notice yourself just doing it, just getting on with your own social media marketing