Better Websites for Coaches

Are you struggling to articulate what you do and what you have to offer? This is not uncommon, especially for coaches. After all, a good coach can coach most people on most topics

When writing for your website you need to grab people’s attention quickly. “If you’re alive I am the coach for you” just isn’t good enough

As I wrote before, you need to grab your website visitors quickly

How you work, what you have to offer and who you work best with is unique. Being so close to it may make it difficult for you to see what about your approach is attractive to potential clients, and what words to use

The best people to ask are your clients. Contact them and ask them what they got from working with you, how they describe what you do to their friends or colleagues, and what is particularly attractive about what you do

Do this by phone, email or face to face – and make sure you write down their exact words. Don’t start summarising your findings in your own words – this is about discovering the words that your clients use

And finally, when explaining your services, first list the benefits, then explain the features that provide these benefits. You need to generate interest first (what’s in it for me), before establishing credibility (so this is how it works)