Does your website pass the drive-by test?
Imagine your home page is a roadside billboard. It has two seconds to grab the attention of your target audience, before they’re gone forever
I am currently working with a client to convert their website to WordPress. They are using the opportunity to review and revise their website text. I realised they offer some excellent services, but that it takes too much work to find out to discover this
On your website make sure the first pages visitors meet (such as your home page and the “about” page) grab your target audience quickly. On the rest of your website write as much as you like, with full background information to your services, long articles to display your expertise and plenty of valuable information
To pass the drive-by test:
- Know who your website is for. The text (meaning), the words, the images, colours and layout all need to work together to show your visitor that this website is for her, or for who she is aspiring to be. A website selling health products needs to show images of health. A website aimed at executives needs to use the same language that executives use
- Quickly and clearly show or describe the benefits of your service or product