A quick overview of how to get clients through social media

There are many different ways to get clients through social media. Here are some of the main ones

  • Gather friends, followers or contacts and send out adverts to them. This is the old fashioned way, all about the numbers, and not recommended
  • Create a place where your target audience can discuss a topic which they’re interested in. Be seen as the leader of the community, for status and credibility
  • Be interested in a topic, contribute to discussions, share resources you’ve found on your topic. This will get people interested in you

Whatever you do, have an online base. This could be a website, blog, profile page, or all of them linked together. Clearly describe and show what you have to offer, who you work with, what the benefits are of working with you. Encourage visitors to take the next step, for instance, sign up for your newsletter or contact you to arrange a trial session

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